Firms Such as Philip Morris, Coca-Cola, Harley Davidson, Johnson

Multiple Choice

Firms such as Philip Morris, Coca-cola, Harley Davidson, Johnson & Johnson, Google, UPS, and 3M are firms that:

A) Illustrate the fact that even large firms can face law suits because of illegal or unethical behaviors
B) Exhibit poor reputational assets
C) Do not seem to possess many specific competencies
D) Illustrate the value of intangible resources (such as reputation and brand name)