When the External Environment Is Unstable and in a State

Multiple Choice

When the external environment is unstable and in a state of flux:

A) The firm itself, composed of resources and capabilities, may be a more stable basis for defining its identity and mission
B) A market-focused strategy may provide enough stability and consistency of direction for the firm to establish its strategy
C) The analysis of customers' needs takes too long.
D) Efforts must be devoted to stabilize this external environment or to understand it enough to predict its future states