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Accenture, a Consulting Firm, Conducted an Online Survey of 500

Question 18

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Accenture, a consulting firm, conducted an online survey of 500 US consumers in September, 2013.  Response  Male  Female  Too busy to shop earlier 11575 More time to save for gifts 5080 Better discounts available 6520 Part of the holiday tradition 155 None of the above 12060\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array} What percentage of consumers thought that shopping on "Black Friday" is part of the
Holiday tradition?


A) 8.3%
B) 33.3%
C) 11.1%
D) 12.5%
E) 75.0%

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