A Mid-Priced Chain of Hotels, Hometown Suites, Strives to Make

Multiple Choice

A mid-priced chain of hotels, Hometown Suites, strives to make its guests "feel at home" by providing amenities such as microwaves in every room. Comment cards are
Used to get feedback on the importance of such amenities by asking guests to rate them
Using the scale: ___ Essential ___ Important ___ Not Important. These data are

A) qualitative.
B) nominal.
C) ordinal.
D) both A and B.
E) both A and C.