What Affects Flat Panel LCD TV Sales? Flat Panel LCD

Multiple Choice

What affects flat panel LCD TV sales? Flat panel LCD TV's are sold through a variety of outlets.Sales figures (number of units) for the popular Sony Bravia were
Obtained for last quarter from a sample of 30 different stores.Also collected were data
On the selling price and amount spent on advertising the Sony Bravia (as a percentage of
Total advertising expenditure in the previous quarter) at each store.The results are shown
Below. The correct interpretation of the regression coefficient for Advertising is

A) While price negatively affects the number of Sony Bravia LCD TV's sold, an increase
B) At a given price, increasing the amount spent on advertising the Sony Bravia over the
C) A one percent increase in the amount spent on advertising the Sony Bravia over the
D) At a given price, a one percent increase in the amount spent on advertising the Sony
E) None of the above.