Topik Is a Product That Is Sprayed on Thinning Hair

Multiple Choice

Topik is a product that is sprayed on thinning hair to make the hair appear thicker.The manufacturer has identified its potential market as blue-collar workers who earn less than $30,000 per year,are divorced,and who like to think of themselves as weekend athletes.Which segmentation variables are being used to identify the Topik target market?

A) benefit and geographic
B) psychographic and volume
C) demographic and psychographic
D) demographic and geographic