The Seven-Member Beauchamp Family Recently Purchased a Mini-Van Because the Ads

Multiple Choice

The seven-member Beauchamp family recently purchased a mini-van because the ads for a GM Horizon showed that it could haul eight or more people and still have room for books, bags, and sports equipment. GM Horizon was using which of the following forms of segmentation in its advertising?

A) volume
B) psychographic
C) benefit
D) geographic