Multiple Choice
The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his services.The presence of news representatives,whom he hoped would cover the event in their respective media,was an attempt to use which of the following elements of the promotional mix?
A) advertising
B) sales promotion
C) personal selling
D) public relations
Correct Answer:
Verified
Correct Answer:
Verified
Q7: In traditional mass-market manufacturing, production begins when
Q48: What are expense items that have undergone
Q49: Price skimming is a price strategy often
Q59: Which of the following is a consumer
Q64: Which of the following is the act
Q65: A person who works as a sales
Q92: Offering a hardware retailer a free trip
Q123: Which of the following is the combination
Q147: What six criteria do distribution managers use
Q154: Pricing products below the normal markup or