Multiple Choice
The BakeWay Bite is a popular cookie sandwich marketed by the Posco Division of Home Foods.It is famous for its white cream-filled center.Home Foods created a different version of these biscuits for consumers in Germany.To appeal to German consumers,Home Food created dark chocolate filling for the same cookie sandwiches.This is an example of ________.
A) bulk breaking
B) cost leadership
C) diversification
D) target marketing
E) vertical integration
Correct Answer:
Verified
Correct Answer:
Verified
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