The Selling Concept Holds That ________

Multiple Choice

The selling concept holds that ________.

A) consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C) consumers will favor products that are available and highly affordable
D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E) consumers will favor products that offer the most in quality, performance, and innovative features