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    Marketing Study Set 3
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    Exam 1: Marketing Creating and Capturing Customer Value
  5. Question
    The Societal Marketing Concept Seeks to Establish a Balance Between
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The Societal Marketing Concept Seeks to Establish a Balance Between

Question 3

Question 3

Multiple Choice

The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________.


A) short-run costs
B) short-run benefits
C) long-run welfare
D) long-run costs
E) long-run reputation

Correct Answer:

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