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    Exam 1: Marketing Creating and Capturing Customer Value
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    The Societal Marketing Concept Holds That a Company's Marketing Decisions
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The Societal Marketing Concept Holds That a Company's Marketing Decisions

Question 61

Question 61

True/False

The societal marketing concept holds that a company's marketing decisions should consider consumers' wants,the company's requirements,consumers' long-run interests,and society's long-run interests.

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