Multiple Choice
Crowbar Records used to sell its music,in CDs,through a network of retail outlets,record stores,and music dealers.After the advent of MP3 technology,it decided to shift from using any of these agents and sell its music directly from the company's Web site,using personal mail,and other social networking techniques to inform potential customers about upcoming music and promotions.Which of the following did Crowbar exhibit when it decided not to use external dealers to sell its music?
A) disintermediation
B) networking
C) brokering
D) franchising
E) licensing
Correct Answer:

Verified
Correct Answer:
Verified
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