For a Retailer to Be Able to Differentiate Himself from Competitors

Multiple Choice

For a retailer to be able to differentiate himself from competitors and match target shoppers' expectations,the product assortment retailed should be ________.

A) identical to the product assortment retailed by its competitors
B) devoid of any blockbuster goods as they divert the attention of consumers
C) highly targeted or focused on a niche market of potential consumers
D) constituted by private-label brands, rather than national or exclusive brands
E) devoid of any seconds, overstocks, and closeouts as this damages the perception of the retailer