Campbell Retail Is One of the Oldest Retailers in the Country

Multiple Choice

Campbell Retail is one of the oldest retailers in the country with a characteristic no-frills look to all its stores.While the service offered at Campbell stores is fairly mediocre,Campbell Retail is famous for surprise offerings of seconds,overstocks,and closeouts-occasionally including expensive gadgets and jewelry.Which of the following statements,if true,would strengthen the argument that Campbell Retail should use product assortment,rather than the variables of services mix and store atmosphere to differentiate its services?

A) Campbell Retail is the only company that offers limited-service retailing among its competitors.
B) Campbell has stores in 132 locations across the country with many of these locations housing multiple stores.
C) Campbell Retail believes that modifying its stores to incorporate the notion of experiential retailing is imperative because all of its new competitors have better ratings on the variable for store atmosphere.
D) Campbell Retail has numerous private-label brands that enjoy substantial brand loyalty in the minds of its customers.
E) Campbell Retail possesses highly qualified manpower that helps its limited service approach to retailing.