Posco Retail Is a Limited-Service Retail Chain with Over a Hundred

Essay

Posco Retail is a limited-service retail chain with over a hundred stores across the country which is seeking to improve its standing in the market.Since its operations are widespread,altering the store atmosphere significantly may not be feasible because of the costs involved.Similarly,upgrading the stores to a full-service retail chain requires large investments of time,effort,and lost man hours in training.Assuming that many of Posco Retail's private-label brands are bringing in large revenues,what strategy could Posco Retail use to differentiate itself while matching target shoppers' expectations?