Amex Retail,the Country's Largest and Oldest Retail Chain,has Been Voted

Essay

Amex Retail,the country's largest and oldest retail chain,has been voted as one of the most influential companies of the country recently.The company aims to capitalize this opportunity and make some significant marketing moves that will capture the attention of consumers,politicians,and environmentalists.The company was one of the first to do away with plastic bags and the Public Relations division is contemplating taking this dimension of their retailing practice further.Would this move reflect sound business tactics? What measures can Amex Retail take in this direction?