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    Exam 14: Direct and Online Marketing: Building Direct Customer Relationships
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    Information About a Customer's Age,income,and Family Make-Up Are All ________
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Information About a Customer's Age,income,and Family Make-Up Are All ________

Question 39

Question 39

Multiple Choice

Information about a customer's age,income,and family make-up are all ________ in a customer database.


A) demographic data
B) psychographic data
C) unitary data
D) metadata
E) geographic data

Correct Answer:

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