Multiple Choice
What are two major forms of direct-response television marketing?
A) direct-response television advertising and iTV advertising
B) home-selling and toll-free response
C) advertorials and audio-only commercials
D) call-in response and Web-site response
E) home shopping channels and podcasts
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Which of the following is a primary
Q16: A good customer database contains only demographic
Q18: A company would be most likely to
Q22: Blogs are predominantly a C-to-C medium.
Q23: _ is the largest online social network
Q24: Direct mail programs are typically used as
Q25: A Corporate Web site aims to build
Q30: How do Internet consumers differ from traditional
Q45: Today,many click- and- mortar companies are experiencing
Q46: Which of the following is a transaction