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    Marketing Study Set 3
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    Exam 14: Direct and Online Marketing: Building Direct Customer Relationships
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    ________ Allows Consumers to Gain Additional Information About a Product
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________ Allows Consumers to Gain Additional Information About a Product

Question 48

Question 48

Multiple Choice

________ allows consumers to gain additional information about a product through the use of a remote control.


A) Direct-mail marketing
B) Telemarketing
C) Podcasting
D) Data mining
E) Interactive television

Correct Answer:

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