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    Marketing Study Set 3
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    Exam 14: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    How Can a Customer Database Be Used as a Relationship-Building
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How Can a Customer Database Be Used as a Relationship-Building

Question 14

Question 14

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How can a customer database be used as a relationship-building tool? Explain an example from the insurance industry.

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A customer database is an organized coll...

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