Kimlee,a Company Based in China,is a Global Leader in Manufacturing

Multiple Choice

Kimlee,a company based in China,is a global leader in manufacturing and marketing noodles.It recognizes the immense demand for noodles in the Australian market.Wanley,a producer of noodles in Australia,has a deeper understanding of the Australian market.Kimlee believes that together,each can accomplish more than either could alone.Hence,both the companies decide to form a new business venture in which they share possession and control.Which method of entering a foreign market has Kimlee chosen?

A) licensing
B) contract manufacturing
C) direct investment
D) joint ownership
E) management contracting