Which of the Following Is True of Communication Adaptation for a Company

Multiple Choice

Which of the following is true of communication adaptation for a company entering a foreign market?

A) Language adjustments are considered unimportant.
B) Cultural differences are seen as a negligible necessity in the process.
C) A strategy of fully modifying advertising messages to local markets is used.
D) As media availability is similar across countries, media need not be adapted internationally.
E) A standardized advertising theme is used as consumer needs around the world are becoming more similar.