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    The Societal Marketing Challenge for Makers of Which Type of Product
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The Societal Marketing Challenge for Makers of Which Type of Product

Question 17

Question 17

Multiple Choice

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's agreeable qualities?


A) salutary
B) desirable
C) pleasing
D) durable
E) deficient

Correct Answer:

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