Cosmetics Firm SatinSilk Is Revamping Its Mission Statement and Advertising

Multiple Choice

Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy.The planning team comes up with a list of options for the new mission statement.The CEO stresses that the new mission statement should be market-oriented rather than product-oriented.Which of the following mission statements should the company pick?

A) to create the best possible products and sell them at the best possible price
B) to sell cosmetics products that are hypoallergenic and made only from the finest natural materials
C) to give customers the complexion they dream about by providing a range of products suited to their needs
D) to sell affordably priced cosmetics in every cosmetics product category
E) to increase our market share in the cosmetics segment and increase profit margins