Which of the Following Is True of Company Mission Statements

Multiple Choice

Which of the following is true of company mission statements?

A) Mission statements should be defined in terms of satisfying customer needs.
B) A firm's mission statement should be product-oriented, focusing on the products the company sells.
C) Mission statements should not be specific, as this reduces the company's potential for growth.
D) A company mission statement should be directed at the company's publics rather than at its employees.
E) Mission statements should focus both on the company's product as well as the technology used to produce it.