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In the BCG Matrix,________ Refer to Low-Growth,high Share Businesses or Products.They

Question 22

Multiple Choice

In the BCG matrix,________ refer to low-growth,high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.


A) stars
B) cash cows
C) question marks
D) dogs
E) black holes

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