Multiple Choice
Which of the following is true of the growth-share matrix?
A) A company should invest in a question mark rather than a dog.
B) The positions of SBUs in the growth-share matrix do not change over time.
C) Stars are those SBUs with a high market share in a market that does not have a high growth rate.
D) All products go through all four categories of the BCG matrix over their life cycles.
E) The most appropriate strategy for a question mark SBU is divestment.
Correct Answer:

Verified
Correct Answer:
Verified
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