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Which of the Following Is True of the Growth-Share Matrix

Question 7

Multiple Choice

Which of the following is true of the growth-share matrix?


A) A company should invest in a question mark rather than a dog.
B) The positions of SBUs in the growth-share matrix do not change over time.
C) Stars are those SBUs with a high market share in a market that does not have a high growth rate.
D) All products go through all four categories of the BCG matrix over their life cycles.
E) The most appropriate strategy for a question mark SBU is divestment.

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