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    The Process of Dividing a Market into Distinct Groups of Buyers
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The Process of Dividing a Market into Distinct Groups of Buyers

Question 92

Question 92

Multiple Choice

The process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviors is called ________.


A) market targeting
B) positioning
C) diversification
D) market segmentation
E) market penetration

Correct Answer:

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