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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    The Process That Turns Marketing Plans into Marketing Actions to Accomplish
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The Process That Turns Marketing Plans into Marketing Actions to Accomplish

Question 78

Question 78

Multiple Choice

The process that turns marketing plans into marketing actions to accomplish strategic marketing objectives is called ________.


A) marketing analysis
B) marketing implementation
C) marketing control
D) marketing audits
E) marketing budgeting

Correct Answer:

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