Which of the Following Best Describes the Functional Organizational Format

Multiple Choice

Which of the following best describes the functional organizational format of marketing departments?

A) A company creates large teams, or even whole divisions, to serve large customers.
B) Market managers are responsible for developing marketing strategies and plans for their specific markets or customers and the company is organized around the needs of specific customer segments.
C) A product manager develops and implements a complete strategy and marketing program for a specific product or brand.
D) Sales and marketing people are assigned to specific countries, regions, and districts.
E) Different marketing activities are headed by specialists such as a sales manager, an advertising manager, a marketing research manager, or a customer-service manager.