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Which of the Following Would Be a Component of a Company's

Question 18

Multiple Choice

Which of the following would be a component of a company's marketing microenvironment?


A) a just-in-time inventory system followed by the company when making purchase decisions
B) a set of laws that require the company to scale down its promotional phone calls to customers
C) a changing demographic picture that the firm has to constantly adapt its products to
D) a new technology that would ensure significant cost-cutting if implemented in the firm
E) a set of environmental sustainability laws that significantly impact the company's production processes

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