Which of the Following Is a Characteristic of the Millennials

Multiple Choice

Which of the following is a characteristic of the Millennials with regard to mass marketing?

A) Companies typically favor mass marketing, rather than market segmentation, as a marketing technique for this generation.
B) They do very little research before buying new products and services.
C) The use of traditional marketing methods, like direct selling, have been highly successful with the Millennials.
D) They like to seek out product information and engage in two-way brand conversations.
E) They typically avoid using technology as a mode of buying products.