Which of the Following Is True About Customer Relationship Management

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

A) It eliminates the need to depend on information produced through primary research.
B) Its aim is to directly maximize profit margins.
C) Its aim is to establish cause-effect relationships between marketing strategies and consumption trends.
D) Its aim is to maximize customer loyalty.
E) It eliminates the need to use data mining techniques in marketing research studies.