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    Marketing Study Set 3
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    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    ________ Refers to the Practice of Including Ethnic Themes Within
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________ Refers to the Practice of Including Ethnic Themes Within

Question 73

Question 73

Multiple Choice

________ refers to the practice of including ethnic themes within a company's mainstream marketing.


A) Multicultural marketing
B) Social marketing
C) Viral marketing
D) Guerilla marketing
E) Cause marketing

Correct Answer:

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