Multiple Choice
A shoe company uses ads featuring the members of a country music band knowing that the band's fans will see the members wearing the company's shoes and will want to wear the same shoes.In this case,the band is a(n) ________ for its fans.
A) membership group
B) reference group
C) laggard
D) early adopter
E) late majority
Correct Answer:
Verified
Correct Answer:
Verified
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