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Simone Purchased Two Bottles of Wine from Vineyards in Bordeaux

Question 56

Multiple Choice

Simone purchased two bottles of wine from vineyards in Bordeaux.When asked her opinion of the wines,she said the Pontet Canet tasted like alcoholic grape juice,but the Chateau Margaux had a crisp taste that she really enjoyed.These statements were made during the ________ stage of the purchase decision.


A) information search
B) situational analysis
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

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