Multiple Choice
________ is the degree to which the innovation is difficult to understand or use.
A) Relative advantage
B) Compatibility
C) Complexity
D) Divisibility
E) Communicability
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Which of the following would fulfill a
Q3: Explain the concepts of word-of-mouth influence, opinion
Q5: Which of the following major American social
Q7: Which of the following is the characteristic
Q8: The management team at Knight Construction is
Q9: Marketers try to spot cultural shifts so
Q10: A(n)_ consists of the activities a person
Q11: Which of the following is a psychographic
Q32: Selective distortion describes the tendency of people
Q155: A consumer's behavior is influenced by social