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Mike Myer's Company Has Standardized the Size of Its Paper

Question 17

Multiple Choice

Mike Myer's company has standardized the size of its paper bags so that each bag can be used in five to seven different store departments.This approach to cost reduction is most likely to have taken place in the ________ stage of the business buying process.


A) problem recognition
B) general need description
C) product specification
D) supplier search
E) proposal solicitation

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