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Which Positioning Strategy Offers Consumers a "Good Deal" by Offering

Question 81

Multiple Choice

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?


A) more-for-the-same
B) more-for-less
C) the-same-for-less
D) less-for-much-less
E) all-or-nothing

Correct Answer:

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