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"Less-For-Much-Less" Positioning Involves Meeting Consumers' Requirements for ________

Question 43

Multiple Choice

"Less-for-much-less" positioning involves meeting consumers' requirements for ________.


A) moderate quality at a lower price
B) lower quality for a lower price
C) the same quality at the lowest possible price
D) high quality at a discounted rate
E) high quality at the lowest possible price

Correct Answer:

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