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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    LaGrange Florists Segments Markets into Groups of Nonusers,potential Users,and Regular
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LaGrange Florists Segments Markets into Groups of Nonusers,potential Users,and Regular

Question 61

Question 61

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LaGrange Florists segments markets into groups of nonusers,potential users,and regular users of its flowers and services.This firm uses usage rate as the segmentation approach.

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