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    Exam 7: Product,Services,and Brands: Building Customer Value
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    ________ Products Are Distributed Exclusively in Only One or a Few
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________ Products Are Distributed Exclusively in Only One or a Few

Question 76

Question 76

Multiple Choice

________ products are distributed exclusively in only one or a few outlets per market area and they have unique characteristics or brand identification.


A) Unsought
B) Tertiary
C) Transactional
D) Convenience
E) Specialty

Correct Answer:

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