Product Mix Length Refers to ________

Multiple Choice

Product mix length refers to ________.

A) the number of versions offered for each product in the line
B) how closely related the various product lines are in end use, production requirements, distribution channels, or some other way
C) the number of different product lines the company carries
D) the total number of items a company carries within its product lines
E) the total market share captured by the entire product line