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    Exam 7: Product,Services,and Brands: Building Customer Value
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    ________ Occurs When Two Established Brand Names of Different Companies
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________ Occurs When Two Established Brand Names of Different Companies

Question 55

Question 55

Multiple Choice

________ occurs when two established brand names of different companies are used on the same product.


A) Aggregated branding
B) Co-branding
C) Private branding
D) Multibranding
E) Clustered branding

Correct Answer:

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