Hollingsworth Is a Retail Company That Is Planning to Release

Multiple Choice

Hollingsworth is a retail company that is planning to release a new line of luxury personal care products.Timothy Banes,the marketing manager,recently presented the marketing strategy for this new line of products titled "Comfort." The managers are now reviewing the sales,costs,and profit projections for the new products to find out whether they satisfy the company's objectives.The managers are conducting a ________ at this stage.

A) brainstorming session
B) crowdsourcing exercise
C) business analysis
D) vendor analysis
E) concept testing