Swatch Surveyed the Market and Identified an Unserved Segment of Watch

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results,they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.

A) competition-based pricing
B) cost-plus pricing
C) target costing
D) value-based pricing
E) penetration pricing