Companies Facing the Challenge of Setting Prices for the First

Multiple Choice

Companies facing the challenge of setting prices for the first time can choose between two broad strategies: ________.

A) value-added pricing and market-level pricing
B) target cost pricing and competitive pricing
C) target cost pricing and market-skimming pricing
D) market-penetration pricing and market-skimming pricing
E) market-penetration pricing and value-added pricing