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    Marketing Study Set 3
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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    When a Firm Varies Its Price by the Season,month,day,or Even
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When a Firm Varies Its Price by the Season,month,day,or Even

Question 71

Question 71

Multiple Choice

When a firm varies its price by the season,month,day,or even hour,it is using ________ pricing.


A) revenue management
B) penetration
C) skimming
D) time-based
E) value-added

Correct Answer:

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