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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    ________ Prices Are the Prices That a Buyer Carries in His/her
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________ Prices Are the Prices That a Buyer Carries in His/her

Question 32

Question 32

Multiple Choice

________ prices are the prices that a buyer carries in his/her mind and refers to when looking at a given product.


A) Captive product
B) Reference
C) Promotional
D) Geographical
E) Dynamic

Correct Answer:

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